Myspace Marketing

Having jumped on the Myspace (personal) bandwagon sometime ago, we've been considering the advantages of marketing our BISON brand.

Myspace with a social network of over 90 million members (and growing daily) who are all easily contactable and willing to interact should be a MAJOR Marketing opportunity. If you've never used Myspace.com before then we'd advise you sign up, learn the ropes and have some fun...

This begs the question is simply using the social network Myspace as a way too get whatever your selling out there in the faces of any demographic you want feasible?

A direct marketers dream, or more spam and time wasting? What makes Myspace so powerful is how you can decide who to send your advertising too based on a huge amount of criteria. You can sort by age, sex, height, location, hobbies, music taste, disposable income and many more... But do we want it? And how many of those targeted actually buy?

Admittedly, like with any direct marketing campaign, making 100 contacts (friends) who smoke will be 1000% more effective in selling your new "stop-smoking" product then 1'000 who don't smoke. So again the key to networking with Myspace is targeting the correct demographics... so far not much has changed.

We've discovered the following which could work if you're intending to market using Myspace... Goals! You need to have a goal in mind - depending on what you want to achieve will bear greatly on what technique you should use to market.

• Bands looking to get in contact with local gig goers may want to build up a targeted friend list of people in their city who like their genre of music. This would give them the power to send bulletins about upcoming gigs and CD releases.
  

• A webmaster launching a new website may benefit from sending out 50'000 private messages to people who may be interested in the new website - an instant source of quality traffic which will lead to sign-up's, adsense clicks and more.
  

• A company launching a new gadget could benefit from making friends with gadget lovers and then leaving a video commercial as a comment for each and every new friend! Publicly viewed comments are seen by everyone meaning your 1000 comments may be seen by 100'000 people!

Hmmm... as for commissioned photography, we'll have to think a little more about that one! In the meantime here are a few new Australian wildlife pics we've recently posted and had great comments about ;)