Wednesday, January 30, 2008

Exclusive Range for Retail

One of our most loyal clients contacted us before Christmas to meet and discuss an idea for an exclusive new range of photography products....

Retail is an area we'd dipped into with the DVD postcard series, but not one we'd fully explored in the past, so of course we were interested.

What actually coincided with the meeting was a chapter in 'Pushing the Envelope all the Way to the Top' by Harvey Mackay that got us thinking. Always a matter of synchronicity!

Harvey writes in his book, that 'retail is detail.' And that some of the biggest breakthroughs in modern selling have been pioneered by huge national retail chains. Also that retail has enormous lessons to teach, and indeed it does. We've listed some of our top lessons below.

1. Loyalty deserves to be treated like royalty.

Rule: Pay special attention to your best customers - never take them for granted. Know their names.

2. Never say no for the other person.

Rule: Don't talk yourself out of a deal by assuming the other person won't be interested. You want exclusive, we'll give you exclusive! Postcards, magnets, shrink-wrapped mounted photos....

3. Admit your mistakes.

Rule: Retailing is an art, not a science. Listen to your customers. Survey them. Listen to your cash register. Listen to your employees. Listen to your instincts. Cut your losses (immediately). Personnel. Products. Prices. Location. Marketing.

p.s. Have fun!

Wednesday, January 23, 2008

Bison Photography Podcasts!

The podcasts have arrived!

Finally you can get your favourite photo explained by Oliver... We're also taking requests! Check out Bison's new podcast page here.

List or download up to date news from Oliver's latest trip on the road. Bison brings you the story and motivation behind the picture, free video and audio podcasts... choose from the list of available shows here.
Don't forget to send us your feedback!

Tuesday, January 08, 2008

Kangaroo Island, Seal Bay






Oliver joined the infamous Leyland Brothers' legend, in his quest to discover some of the most remote and pristine wilderness of the southern regions of Australia.

For those of you unfamiliar with the Leyland Brothers notoriety.... For years millions of Australians tuned in weekly to watched these brothers take us to parts of Australia that none of us had visited before.

Coming to prominence in the late 1960s and reached a peak of popularity in the 1970s, often providing Australian viewers with their first look at outback Australia.

It seems that Oliver, with the help of Jules our trail blazer, are discovering and rediscovering some of spectactualr natural beauty of our great land, which fist appeared on our screens 40 years ago.

These beautiful seals live in Seal Bay, near the Little Sahara on Kangaroo Island...

Kangaroo Island is Australia's third largest island - after Tasmania and Melville Island. It is 112 kilometres southwest of Adelaide at the entrance of Gulf Saint Vincent.

At its closest point to the mainland, it is 13 kilometres (8 mi) offshore from Cape Jervis, in the state of South Australia. It is said that Kangaroo Island was separated from mainland Australia by a rise in sea level about 9,000 years ago.

We definitely suggest you visit!