Friday, March 23, 2007

Thursday, March 22, 2007

The Mother Church

St. Patrick's website writes the following, "...the mother church of the Catholic Archdiocese of Melbourne." With the first Mass celebrated on the site in February 1858 in a former partially completed church, it truly is a gem of Melbourne architecture.

"Designed by William Wardell, St Patrick's is regarded internationally as the finest ecclesiastical building in Australia and a pre-eminent example of the Gothic Revival style. The austere facade gives little hint of the glorious interior with its ethereal golden light of mesmerising beauty..."

With Mass celebrated 7 days a week, and weddings on Saturdays booked months in advance, visitors enjoy this beautiful, reflective environment...

"... is the spiritual fire of prayer and daily worship which gives the building its heart, ensuring that it is more than just an architectural monument."

These pictures speak volumes of the Cathedral being so much more than a place of beauty and peace.

Monday, March 05, 2007

Myspace Marketing


Having jumped on the Myspace (personal) bandwagon sometime ago, we've been considering the advantages of marketing our BISON brand.

Myspace with a social network of over 90 million members (and growing daily) who are all easily contactable and willing to interact should be a MAJOR Marketing opportunity. If you've never used Myspace.com before then we'd advise you sign up, learn the ropes and have some fun...

This begs the question is simply using the social network Myspace as a way too get whatever your selling out there in the faces of any demographic you want feasible?

A direct marketers dream, or more spam and time wasting? What makes Myspace so powerful is how you can decide who to send your advertising too based on a huge amount of criteria. You can sort by age, sex, height, location, hobbies, music taste, disposable income and many more... But do we want it? And how many of those targeted actually buy?

Admittedly, like with any direct marketing campaign, making 100 contacts (friends) who smoke will be 1000% more effective in selling your new "stop-smoking" product then 1'000 who don't smoke. So again the key to networking with Myspace is targeting the correct demographics... so far not much has changed.

We've discovered the following which could work if you're intending to market using Myspace... Goals! You need to have a goal in mind - depending on what you want to achieve will bear greatly on what technique you should use to market.
  • Bands looking to get in contact with local gig goers may want to build up a targeted friend list of people in their city who like their genre of music. This would give them the power to send bulletins about upcoming gigs and CD releases.

  • A webmaster launching a new website may benefit from sending out 50'000 private messages to people who may be interested in the new website - an instant source of quality traffic which will lead to sign-up's, adsense clicks and more.

  • A company launching a new gadget could benefit from making friends with gadget lovers and then leaving a video commercial as a comment for each and every new friend! Publicly viewed comments are seen by everyone meaning your 1000 comments may be seen by 100'000 people!

Hmmm... as for commissioned photography, we'll have to think a little more about that one! In the meantime here are a few new Australian wildlife pics we've recently posted and had great comments about ;)