Not only has the new year festivity allowed for some much needed relaxation, it's also enabled us to network with designers in a less 'formal environment.' Less conferences, more bars!Meeting with a group of friends on Sunday night, one conversation led to another as we discussed the importance of goal setting, business strategy and finding your niche in the flood of stock libraries.
As Peter, a young rising multimedia star simply put it, "You can't be good at everything." Spot on.
This year one of our goals in the studio is to refine our categories and focus on what we do best, landscape and wildlife, architecture and interior design... world's apart you may say - not really.
What's your niche?
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