Retail explodes!

As retail sales explode over the Christmas period, we're struggling to keep up with all of the admin, delivery, point of sale, invoicing... not that we're complaining!

It seems that we underestimated the potential for sales of the DVD's in the retails sector and appear to be moving more into that sector.

Thanks to all of those useful tips from our retail store managers... Our brand (and product sales) seem to strengthen weekly due to their know how, tips and tricks. Gay's advice at Best of Souvenirs (Fed Square) has been instrumental in the not only the design and marketing of the new series, but also now also for our point of sale.

Oliver seems to have another talent we weren't fully aware of... graphic design, specifically poster design for POS, in addition to the packaging itself!

We discovered that successfully creating a prominently visible brand identity, including distinctive packaging size/shape/colours and signage that simply and powerfully communicates our brand is vital.
We're looking forward to the day that we can create our own retail outlets so that we can develop and control a superior point of purchase experience :)