To Stand Out, Stand Out!

Companies like Kimberly-Clark spend millions of dollars a year keeping people from calling tissues kleenexes.

Why is branding so important? People want their company to have an identity, one that's remembered, a name that stands for their product.

Here at BISON our identity and brand was quite controversial. It seemed everyone had an opinion.

People argued, "What has it got to do with photography? People won't make the connection." Other's were very supportive, "Great name, love it... easy to rememeber." And, "it's got grunt."

Either way, it's not generic. We (and you also) should not want a generic name as your brand.

Looking at these construction photo's recently taken in Melbourne, the Abigroup also want us to remember their name. It seems their choice of name is different, and fits in with the idea that you should never choose a name that describes something that everyone expects from the service.

Brands are alive - and everyone can use one.